On August 1, 2025, Boram Sangjo’s special sales team under Boram Group officially announced a three-way strategic cooperation with global Web3 platform Alpha World and cryptocurrency data platform FXH Alpha.

Founded between 1991 and 1992, Boram Sangjo Development is part of Boram Group, an integrated life services conglomerate with businesses spanning funeral services, insurance (Boram Sangjo Life), pets, construction, biotechnology, and more, focusing on full-cycle customer services.

Through this partnership, Boram Group and Alpha World will officially launch an innovative customer incentive model that integrates digital assets into traditional funeral services. The program will distribute Alpha World’s core ecosystem token $AIOT, building a Web3-centered user engagement system.

FXH Alpha Selects $AIOT to Empower Traditional Industries

FXH Alpha is a globally renowned cryptocurrency data platform that has long been dedicated to rating and recommending high-potential projects.

The featured asset in this cooperation, $AIOT, is selected by FXH Alpha and serves as the core token circulating within the Alpha World ecosystem.

Reportedly, within its first week of listing, $AIOT debuted on Binance Alpha and Binance Futures. Over 10 million tokens have been locked, with more than 230,000 holding addresses, demonstrating strong community engagement and global growth potential.

Each Customer to Receive $AIOT Tokens Worth Around 700 USDT

Boram’s funeral special sales team will purchase $AIOT directly from the market each month, with a budget ranging from hundreds of thousands to millions of USDT.

New customers joining Boram’s services will receive approximately 700 USDT worth of $AIOT tokens as rewards.

The model aims to make customers not just recipients of services but active participants in the Web3 ecosystem and holders of digital assets—marking a real-world integration of blockchain technology into the traditional industry.

August 28–29: Web3-Themed “Squid Game” Luxury Cruise Event to Launch

Boram Funeral, Alpha World, and FXH Alpha will jointly host a two-day Web3 cruise event from August 28 to 29.

Inspired by the popular Netflix series Squid Game, the event will feature:

Immersive “Squid Game” interactive experience
- On-site Web3 project showcases and roadshows
- Offline networking for crypto investors and KOLs
- Live demonstration of Alpha World’s token incentive mechanism

Participants need only pay a 140 USDT ticket fee to join this immersive Web3 experience. This is considered the world’s first funeral industry case applying on-chain incentive mechanisms to offline physical events.

August 14: Seoul Signing Ceremony & National Special Sales Leadership Meeting

On August 14, 2025, the three parties will hold a cooperation signing ceremony in Gangnam, Seoul, accompanied by a national special sales team meeting.

The event will unveil new Web3-based product structures and user growth strategies.

Official spokesperson’s remarks:
“This cooperation is not only a partnership between brands and platforms but also a deep integration of traditional services with the blockchain ecosystem. We aim to leverage Alpha World and FXH Alpha’s influence to create a virtuous cycle from user incentives to participation in digital finance.”