MANCHESTER,England,March 7,2025 -- As IMO Car Wash marks its 60th anniversary on March 8th,the world's favourite car wash is celebrating in style—dressed in its bold new blue identity and unveiling a wave of cutting-edge innovations designed to deliver even better performance,value,and quality for drivers everywhere.

IMO celebrate 60 years of car wash innovation

For six decades,IMO's flagship washes have been trusted by millions across the globe. But never one to rest on its laurels,IMO has partnered with the smart minds atWashTecto launch a new range of enhanced wash products and services—setting new standards in car care while remaining kinder to the environment.

Introducing Graphene G60 – A Breakthrough in Car Protection

Leading the innovation charge for2025isGraphene G60,a game-changing wash formula that blendsadvanced carbon weave technologywith aself-cleaning finish,delivering a'new car' lookwith every wash. This revolutionary product is being trialled in 2025 at select IMO sites,giving customers the ultimate in innovation,protection and shine.

But the good news doesn't stop there.Sustainability remains at the heart of IMO's operations,with brand-newfine-mist applicatorsandnext-generation water nozzlesdesigned tominimise water consumption. Coupled with IMO's continued investment insolar and wind power,as well as rainwater capture,the iconic blue brand is proving that innovation and eco-consciousness go hand in hand.

A Legacy of Excellence,A Future of Innovation

In a world of change,one thing remains constant—IMO'sdedication to car wash innovation. With 60 years of expertise,best-in-class products,and cutting-edge science,IMO continues to lead the way,servingover 25 million customers a yearacross720 locations in Europe and Australia.

Here's to60 years of car wash excellence—and to an even brighter,cleaner future ahead.