VEVEY,Switzerland,Jan. 9,2025 -- Nescafé,the largest coffee brand globally,is launching its first-ever liquid espresso concentrate in the US,the biggest coffee market in the world[1]. With one out of every three cups of coffee consumed outside of the home being a cold coffee,Nescafé Espresso Concentrate allows consumers to make barista-style,personalized cold espresso beverages in the comfort of their home.
Nescafé Espresso Concentrate allows consumers to make barista-style,personalized cold espresso beverages in the comfort of their home. Available in two variations: Nescafé Espresso Concentrate Black and Nescafé Espresso Concentrate Sweet Vanilla.
The growth of global coffee consumption is being driven by younger generations,and two out of three youth regularly drink cold coffee. In North America,50% of Generation Z consumers' first cup of coffee is cold.Nescafé Espresso Concentrate answers thisgrowing demand for customizable,convenient,at-home cold coffee. Because the concentrate easily dissolves in water or milk,consumers can simply mixit with ice and water or milk and then customize it to create their go-to drink,whether an iced mocha,macchiato,or cappuccino.
Axel Touzet,Head of Nestlé Coffee Brands Strategic Business Unit,said,"Through the Nescafé Espresso Concentrate we want to capture what younger generations of consumers are looking for: cold,customizable,premium coffee that brings the experience and taste they have outside their home to inside their home. We are enabling them to create café-style beverages in an instant without any extra machinery."
NescaféEspresso Concentrate is made with 100% Arabica beans and comes in a 300-milliliter bottle (enough for approximately 20 cups of espresso when prepared as directed). In the US,it will be available at retailers starting in February in two variations: Nescafé Espresso Concentrate Black and Nescafé Espresso Concentrate Sweet Vanilla.
The Nescafé Espresso Concentrate was successfully launched last year in China and Australia.
[1] Source:Statista.
Jewellery & Gem ASEAN Bangkok (JGAB) 2025: Connecting ASEAN's Gem and Jewellery Business to the Global Market
BioCity Biopharmaceutics Co., Ltd. Announces Clinical Collaboration to Evaluate BC3195 in Combination with KEYTRUDA® (pembrolizumab) in Patients with Locally Advanced or Metastatic Solid Tumors
Acer Reports FY2024 Net Income of NT$5.54 Billion and NT$1.7 Cash Dividend Per Share
Ping An #1 in Brand Finance's Global Insurance Brand Value for 9th Year, Brand Value Reaches $33.6 Billion
LITEON Showcase Groundbreaking Energy Savings in Private 5G Network with NTT EAST at MWC 2025
2025 Global Sources Hong Kong Shows: Shaping the Future of Consumer Trends and Redefining Sourcing
©copyright 2009-2020 Diet Tips Daily