Xinhua Silk Road: Chinese baijiu brand Wuliangye's "Harmony Global Tour" enters U.S., Peru to boost exchanges between different civilizations

2024-11-19 Xinhua Silk Road HaiPress

BEIJING,Nov. 19,2024 -- Wuliangye,a leading Chinese baijiu maker,held a concert in Washington,D.C. and showed up at the 2024 Fortune Global Forum held in New York and the 2024 APEC CEO Summit held in Lima recently,which is part of its "Harmony Global Tour" activity,to boost exchange,integration and coexistence of different civilizations with baijiu as a medium.

At the "Harmony Movement" Wuliangye Classic Chinese and Foreign Songs Chamber Concert held in Washington,D.C. on November 10 local time,famous Chinese composer Zhang Zheng presented a new interpretation of "Wuliangye Theme Song",the representative song of Wuliangye,demonstrating a harmonious collision between Western classical music and traditional Chinese baijiu culture.

As the chief partner of the 2024 Fortune Global Forum held in New York,Wuliangye exhibited rich products at its booth including cocktails combining Chinese and Western styles,creating a platform for communication of different cultures and for businesses to find opportunities.

Wuliangye also displayed various products at the 2024 APEC CEO Summit Asia-Pacific sustainable business night series activities held in Lima on November 15 local time. The 2024 APEC CEO Summit & Wuliangye joint commemorative gift boxes featuring Chinese and Peruvian elements were launched during the activities to show the harmony and coexistence of Chinese and other cultures.

Photo shows Wuliangye participates in the 2024 APEC CEO Summit held November in Lima,Peru as "platinum sponsor" and "exclusive baijiu partner".

The Americas is one of the earliest overseas markets that Wuliangye has entered,said a representative of Wuliangye,adding that the baijiu maker will promote Chinese culture to local consumers through the "culture plus experience" operation mode,and explore cooperation opportunities with local markets in product services and cultural exchanges via the consumption scenario of "Chinese cuisine plus Chinese baijiu",fostering the steady development of the brand in the global market in a diverse way.

Original link:https://en.imsilkroad.com/p/343178.html

Disclaimer: This article is reproduced from other media. The purpose of reprinting is to convey more information. It does not mean that this website agrees with its views and is responsible for its authenticity, and does not bear any legal responsibility. All resources on this site are collected on the Internet. The purpose of sharing is for everyone's learning and reference only. If there is copyright or intellectual property infringement, please leave us a message.

Newest

1The 14th China (Hunan) International Mineral & Gem Expo is about to Open in Chenzhou

The 14th China (Hunan) International Mineral & Gem Expo is about to Open in Chenzhou

2MEXC Ranks No. 2 Globally by Spot Market Share, TokenInsight Reports

MEXC Ranks No. 2 Globally by Spot Market Share, TokenInsight Reports

3OrinG Prepares Public Debut, Introducing a New Intelligence Layer for Predictive Finance

OrinG Prepares Public Debut, Introducing a New Intelligence Layer for Predictive Finance

4Towards A Shared Genomics Future In Asia Pacific: BGI Group’s Collaboration With APEC Members

Towards A Shared Genomics Future In Asia Pacific: BGI Group’s Collaboration With APEC Members

5Sambaex Expands Social Initiatives in Brazil and Establishes a Long-Term Public Welfare Mechanism

Sambaex Expands Social Initiatives in Brazil and Establishes a Long-Term Public Welfare Mechanism

6Total Energy's Era Energi partners with Zhuochuangtong to accelerate Indonesia's energy transition —a global energy giant joins forces with a local team to develop renewable energy and power infrastructure.

Total Energy's Era Energi partners with Zhuochuangtong to accelerate Indonesia's energy transition —a global energy giant joins forces with a local team to develop renewable energy and power infrastructure.

Links

Handheld Inkjet Printer Australian Morning Post American fortune daily American People Network United States Newsletter BBC Network News American news network Startup Weekly New York City Morning Post Bloomberg Digital Journal Yahoo See industrial inkjet printer