On June 30, 2026, Eastern time, amid the intense competition of the FIFA World Cup hosted by Canada, the United States, and Mexico, CHILWEE, a global leader in the new energy industry, made a powerful appearance on the Blue Sky screen in Times Square. On the massive display, the bilingual slogan “CHILWEE Batteries, Leading the World” was presented in a grand and striking manner, fully demonstrating the confidence and vision of an industry leader. This is not only a global brand showcase, but also another strong voice from Chinese manufacturing on the world stage—making the world cheer for CHILWEE and take notice of Chinese brands.

Located in the heart of Manhattan, Times Square is the pinnacle stage of global commerce and culture, known as “the Crossroads of the World.” It has long been a top venue for the world’s leading brands to shape their international images. In recent years, a “Chinese wave” has swept through this landmark, with national image films, city promotional videos, and many outstanding companies and brands taking the stage at this busiest crossroads, successfully capturing global attention.

The 2026 World Cup in Canada, the United States, and Mexico is not only a sporting feast but also a commercial one. On the field, brands from different countries compete like athletes on stage. Although the arenas differ, the spirit of striving upward, challenging oneself, and constantly surpassing limits remains the same. CHILWEE’s appearance in Times Square is a response to this competitive spirit in action, adding a striking touch of Chinese color to the World Cup with its global outlook.

CHILWEE Group was founded in 1998 and listed on the Hong Kong Main Board in 2010, with its headquarters in Changxing County, Huzhou City, Zhejiang Province. After more than 20 years of dedicated development, it has grown into a global leading green energy manufacturer, operator, and service provider, with 108 subsidiaries worldwide and more than 20,000 employees. Its comprehensive strength ranks 197th among China’s Top 500 Enterprises, 95th among China’s Top 500 Manufacturing Enterprises, 65th among China’s Top 500 Private Enterprises, and 5th among China’s Top 200 Light Industry Enterprises, maintaining a leading position in the domestic battery industry for many years.

The group adheres to the mission of “advocating green energy and perfecting human life,” with the vision of becoming a great global new energy enterprise. Relying on leading advantages in new technologies, new materials, and new products, it has built a new energy industrial cluster covering lead (lithium) batteries, new types of batteries, energy storage and management, and circular economy. Its products are widely used in electric transportation tools, energy storage, and communications, and are sold in more than 100 countries and regions around the world.

Technological innovation is the group’s core driving force. CHILWEE has established national-level enterprise technology centers, postdoctoral research stations, and other R&D platforms, accumulating thousands of authorized patents and leading or participating in the formulation of nearly 100 international, national, and industry standards. At the same time, the group has pioneered a lead-acid battery circular economy industrial chain, achieving the recycling and regeneration of used batteries and strongly promoting the industry’s green transformation.

This appearance in Times Square is a vivid reflection of CHILWEE’s accelerating global brand expansion. Riding the momentum of the World Cup, CHILWEE is conveying to the world the confidence and vitality of Chinese new energy enterprises. In the future, CHILWEE will remain true to its founding mission, work hand in hand with global partners, continue contributing to the development of the new energy industry, and promote the progress of human life.